Brand strategy and development for SPRY
Spry Holdings required a cohesive brand strategy and identity to unify its expanding group of businesses under a single, clearly defined parent company structure. With more than 50 years of heritage and a growing portfolio of services, the objective was to establish a strong brand architecture that reflected the organisation’s scale, expertise, and integrated offering while supporting long-term growth. A comprehensive brand identity and scalable visual system were developed for Spry Holdings, representing the group and its five subsidiary businesses across civil construction, concrete supply, pumping, waste recycling, and quarry services.
The identity balanced legacy and progression, honouring the company’s history while positioning the business as a modern, enterprise-focused organisation. Beyond the core identity, a wide range of supporting brand and communication materials were designed to ensure consistency across all touchpoints, creating a cohesive and professional experience across both client engagement and operational environments. The system was built for flexibility and clarity, enabling consistent recognition across diverse applications, from corporate communications to on-site visibility.
As part of the broader brand development, branding for Bridge Quarries, its fifth subsidiary, was also designed, aligning with the group’s brand architecture while establishing a distinct identity in the market.
Creating clarity across a multi-entity organisation
Rapid business growth and expansion into multiple service areas created the need for a clear and cohesive brand structure that could represent the organisation as a unified group while recognising its individual entities. The challenge was to establish a distinct parent identity, define relationships between subsidiary businesses, and ensure consistent communication.
Developing a cohesive and scalable brand architecture
A comprehensive brand identity kit was developed for Spry Holdings to establish a clear, consistent visual and communication framework across the organisation and its subsidiary businesses. The approach defined a structured brand system supported by a suite of materials, including a company profile, signage, brochures, business collateral, and presentation materials.
A unified identity that supports scale and recognition
The new brand framework established a clear and consistent identity for Spry Holdings, strengthening recognition across its group of businesses while reinforcing its position in the market. A cohesive visual system improved clarity across communications, enhanced professionalism across client touchpoints, and supported stronger brand presence across operational environments. The scalable structure provides a solid foundation for continued growth, enabling the organisation to expand while maintaining consistency and trust.
