Hey I'm Lorelle
Over the last 15 years, I’ve been crafting digital products that balance functionality, beauty, and human connection. My background spans UI/UX design, branding, web design, photography, and print production, giving me a broad creative lens and a deep understanding of how visual systems come together.
I’ve worked internationally across diverse teams and industries, always adapting, collaborating, and designing with intention to create experiences that feel effortless for the people who interact with them.
Bold visual thinking
I thrive on solving complex problems through considered, visually driven design. My process brings strategy and creativity together, ensuring every decision supports both function and expression.
Whether collaborating across teams or leading the full design process, I take a hands-on approach, creating work that is bold, effective, and designed to elevate brands while fostering meaningful, lasting connections.
Working together
Great partnerships succeed through collaboration and a shared vision. When we work together, you can expect an open, transparent process where ideas flow freely and every decision is grounded in purpose.
I take the time to understand your goals and audience, translating insights into thoughtful, intentional solutions. Whether it’s a full brand build, a digital experience, or targeted design support, I bring creativite momentum to every stage, with honest conversation and a hands-on approach that feels intentional and built to make an impact!
Approach
Brief
Every project begins with understanding. During the brief stage, I clarify your goals, define the problem, and uncover the insights that will guide the work. This is where I establish the vision and set the foundations for a strong creative direction. By aligning from the start, we can build a shared understanding of what success looks like and how we’ll get there.
Development
This is where ideas take shape. Through exploration, research, and conceptul iteration, I translate strategy into visual form shaping the experience with intention. Collaboration stays at the center, ensuring decisions remain user-led and aligned with your brand’s purpose. The development phase is dynamic and balances creativity with practical, strategic thinking.
Solution
The final solution unites insight, design, prototyping, and testing. From digital products to brand identities and tailored user experiences, every outcome is crafted to deliver tangible impact and lasting value. By keeping stakeholders aligned throughout the process, I ensure the design is ready to launch with clarity and confidence. The result is a polished and purposeful solution, built to make a real difference.